Sonya Bachra-Byrne brings over two decades of expertise in the fashion industry to the Fashion Fiesta steering group. As the visionary co-founder of AVIE, an acclaimed multi-award-winning luxury slow fashion brand. Her leadership at AVIE aligns with two United Nations Sustainable Development Goals, showcasing her commitment to driving positive change, which propelled AVIE to earn prestigious national awards and recognition, solidifying its position in the luxury fashion industry. Sonya’s dedication to sustainability, championing British-made pieces coupled with her global experience and business acumen, continues to drive AVIE’s success and inspire positive change in the industry.
With an MBA from the University of Bradford, Sonya’s strategic acumen has seamlessly integrated technological advancements into AVIE’s manufacturing processes, employing an AI algorithm-based micro-factory partnership and 3D model sampling to minimise waste and inspire industry-wide transformation.
Beyond her role at AVIE, Sonya is deeply involved in mentoring startups and assisting scalable companies in optimising their operations. Her dedication to empowering women in entrepreneurship and supporting female-led businesses, underscores her invaluable contribution to the Fashion Fiesta steering group.